All posts filed under: Blog


Talking media: indie mags

Is print media on its way out, like some people think? Not just now, we reckon. The discussion has been around for a while. Do media like magazines have a future in their print format? Or will we all be forever reading from computers, tablets, i-watches or whatever else we’ll have plugged in our hands? Hasn’t there been a similar debate around music? People foresee a time when all music will be downloaded, stored in the Cloud or simply stolen from somewhere. Of course, there’s the big worry about artists being paid at all for what they do. But an interesting thing has happened in music. Away from the download charts, a loyal fan base has gone back to that very tangible format, the LP record. CDs were always a bit space-age. From the moment they landed on the planet, when people were smearing butter and jam on them to prove their invincibility, you – like me – have never really trusted them, right? Records, in comparison, request your love and care. In return they reward you with warmth and nostalgia. Can we argue …


Talking music: old-skool

How old is old-skool music? Perhaps it depends on who you’re asking? At the moment, we keep seeing adverts on television for those terrible ‘dancefloor bangers’ compilations of the ’90s and ’00s. For those of us who are a little older, we might think about ’80s rap acts like Run DMC and early Beastie Boys. But, what if we go older-skool than that? The After Noon team has been checking out some cracking old-style acts recently. (It just so happens that a lot of them have toured around the same time.) Here are some of our favourites: Curtis Harding (website) CW Stoneking (website) Delaney Davidson (website) JD McPherson (website) Josephine Foster (website) Marlon Williams (website) Nick Waterhouse (website) Pokey LaFarge, who’s pictured above (website) So, what does old-skool mean to you? Let us know in the comments below.


Talking coffee: the Flat White

How would you describe a Flat White? Like any other coffee, your experience will no doubt depend on where you buy it. I’ve had some good cups and some terrible ones. So, what is a Flat White? There’s a fair bit of debate about this particular coffee, but the general consensus is that it originated in Australia and is a smaller, stronger version of the Latte. I remember drinking my first as a take-away on Berwick Street in London Soho. Being mainly versed in the Cappuccino and Americano, it was like a punch to the head. A good one, if that’s possible. A Flat White has proportionally more coffee to milk than the average. Typically served in a smaller cup, it’s two ‘short’ double shots of espresso, with steamed milk that is prepared and poured in a way that adds a thin, velvety micro-foam. Here are the steps to making it: A 8-9oz cup Two ‘short’ double shots of espresso Texture full-fat milk until it becomes a creamy micro-foam Pour milk into the cup and fold through the coffee, leaving no layer …

hipster cat

Love for the hipster

Let’s get it out there: we want to spread love for the hipster. “Grab your fancy coffee, slide into those skinny jeans and hop on your Fixie,” says the guy in a YouTube video. “Because we’re going where everyone seems to go: down Hipster Lane.” In this video, Trace from a channel called D-News argues with sarcastic glee that hipsters are conformist types who all end up looking and acting the same. Whereas ‘non-hipsters buy the emotions behind products’, he says, ‘hipsters buy things that run counter to their emotional interests’. ‘They purchase things they subconsciously hate and then convince themselves that they are not part of the trend that is bad’. Really? Perhaps calling someone a hipster is a bit like calling someone a hippie back in the day – it’s just a tag others use. But, if we run with the idea that there is such a thing as a hipster, the following seem to fit the persona: Rejecting blind consumerism Supporting independent, local retailers Supporting independent music Supporting the idea of recycling and reusing (from shoes …

mast brothers

Mast Brothers set sail

Team AN took a trip down to Shoreditch today for the launch of the eagerly anticipated Mast Brothers shop in Redchurch Street, Shoreditch. A high-end chocolate shop opening on Valentine’s Day – it’s a pretty good hook, right? The two brothers, Michael and Rick Mast, opened their first shop in Williamsburg NYC in 2007, and the London flagship store is only the second anywhere on the planet. We were lucky enough to get to the shop in Brooklyn last year and it sure is an inspiring space, with sacks of raw produce packed high and a clear view into the production area where young chocolateers work away in their whites. According to website, Mast Brothers ‘sources its organic cocoa beans from locations including Belize and Papua New Guinea, and ships them to Brooklyn by sailboat. There, it roasts, shells and grinds the beans together with just cane sugar, ignoring the palm oils and other additives found in much commercial chocolate’. “Like steak, we kind of cook our beans medium rare,” Rick Mast told a …

marques toliver

Guest list: Marques Toliver

AN cakes find their way onto the guest lists of these great occasions and are always rubbing shoulders with interesting people. Much more than the bakers do, damn-it! Like, we recently delivered to this great venue in Hackney Wick called Shapes. It was for the birthday of musician Marques Toliver (above), who’s been on Jools Holland and who the bakers saw as a support act not long before. Sure, we’re name-dropping a bit. But his music’s ace. Check out his Black Cab Session. The truth is, we’re excited when After Noon cakes are invited anywhere, whether that’s a birthday, wedding or plain-and-simple weekend treat.